Are You Ready to Step Into Your Power Online?
JoSara Wilson’s Digital Campfire Academy is an intimate live learning experience that will transform your digital presence and inject rocket fuel into your business—and your life
Are you a female entrepreneur or senior business leader who wants to step up her online presence–either for herself, her business, or both? Do you feel a sense of overwhelm–or even imposter syndrome–when considering the number of platforms where you could conceivably share your message today? Do you want to navigate the digital landscape more self-assuredly, tap that knowledge to connect with your audience in a more meaningful way, and learn how to predict the next wave of online consumption trends that will help future-proof your business? I got you.
Join me for The Digital Campfire Academy, an intimate, six-week, live, virtual mastermind course for female entrepreneurs and senior business leaders designed to transform your personal relationship to the digital world and inject rocket fuel into your brand’s digital presence, your digital presence, or both.
Hi, I’m Sara. I’ve spent nearly 15 years working at the forefront of social innovation helping brands such as Nike, YouTube and The New York Times understand digital trends and develop customized, online audience-building marketing strategies. For the first time, I’m offering the knowledge and insights I’ve gained about digital community-building in a group learning format at an accessible price.
How does The Digital Campfire Academy work?
Through a combination of structured educational sessions, candid group conversations, and interactive Q&As with me and invited guests culled from my highly-curated network of thought leaders and subject matter experts, you’ll emerge with the foundational strategies, tactical frameworks and confidence to build an explosive digital campfire of your own, along with an A+ community of talented women to support you along the way.
Who am I?
I’m Sara Wilson, a journalist-turned-social marketer (formerly of HuffPost, Facebook and Instagram) who first coined the term “digital campfires” in 2020 in the Harvard Business Review, to describe the types of spaces where young audiences are gathering today. In the three years since I identified the trend, I have spoken about it to audiences at Microsoft and McKinsey, among others, and digital campfires have become the new paradigm for online consumption, morphing into a force that not only defines how audiences connect and communicate, but also how they experience and shape culture at large, both online and off.
Here’s a sample of what we’ll cover:
WEEK 1: Nail Your Story - Define the core value you offer and tease out how to articulate it.
WEEK 2: Find Your People - Crystallize your audience and the platforms where they live.
WEEK 3: Speak Their Language - Embed in your audience’s world and learn how to listen for and speak their native tongue.
WEEK 4: Build Your Digital Campfire - Leverage the Digital Campfire Formula in order to apply it in your own unique way.
WEEK 5: See the Future - Learn to intuitively predict the next wave of online consumption trends.
WEEK 6: Meet the New Marketer - Thrive in times of radical uncertainty with your new playbook
The Deets:
Is the Digital Campfire Academy live or pre-recorded? The Digital Campfire Academy class sessions are live.
When does the next cohort of Digital Campfire Academy kick off? The first cohort kicked off March 15th, 2023. The next cohort will kick off in early Fall, 2023. Sign up above to get notified when the next cohort gets announced.
What time will the sessions take place? Class sessions will run 90 minutes each and take place at the same time every other week. Class time of upcoming cohorts are to be announced.
Will you be available at all outside of the class sessions? Yes. On the weeks we do not have a class, I’ll be holding an optional drop-in Office Hour — a 1-hour block of time that will be open to all class participants to ask questions, talk through challenges, and get immediate feedback from me. This Office Hour will take place every other week and is not mandatory. The specific weekly time for this Office Hour will be announced prior to the kickoff of the course.
How many people will attend the Digital Campfire Academy? The Academy will cap out at 10 women in order to keep things intimate and ensure I can give my full attention to all participants.
Who stands to benefit by attending the Digital Campfire Academy? Female entrepreneurs and senior business leaders who are looking to understand the digital landscape in greater depth in order to create more powerful connections for themselves and their businesses. The lessons learned in the Academy will apply whether you’re looking to elevate your personal brand as an individual entrepreneur, brand leader, senior leader within your company, or some combination of all of the above.
Is the Academy open to men? While I plan to host future Academy sessions which will be open to everyone, the charter sessions are only open to women and female-identifying individuals.
How much does The Digital Campfire Academy cost to attend? Enrollment for upcoming cohorts will soon be announced. The fee will cover six 90- minute live learning sessions, plus an Office Hour every other week. Note: the fee applies per attendee, even if multiple individuals at the same company attend. (If three or more people from the same company wish to attend, please contact me to discuss group rates.)
Are you offering any extras? Yes. If you purchase at least 2 weeks prior to the class start date, you’ll get 2 hours of free private 1-1 strategic advisory sessions with me. The value of those sessions, which you can access anytime during the next six months, is $1,200 USD.
Do you offer private strategic advisory sessions? I offer private 1-hour strategic advisory sessions with me at a cost of $600 per hour. I also offer bulk packages at a discount for Academy attendees. Please contact me to discuss.
Wait, what is a digital campfire? That’s my term for the smaller, more intimate online destinations that audiences—especially younger ones—are flocking to today and which have become the new paradigm for online consumption, defining how audiences connect, communicate, experience and shape culture at large, both online and off. You can read more about digital campfires in my articles for Harvard Business Review (here and here), MIT Sloan Management Review here, and listen to me speak about them on podcasts like this one or in presentations like this one.
Want to learn more about me? Check out my website here, my LinkedIn here, and a project I published in early 2023 called The Brand Yearbook here (pictured at right) which touches on a lot of these same themes.
