Shavone Charles, VSCO’s Head of Communications & Creative Partnerships, on how the platform is solidifying its hold on Gen Z audiences

Will Cady, Reddit’s Head of Creative Strategy, on how brands are breaking new ground on the 15-year-old campfire platform

Allison Leahy, Spotify’s Head of Social Care & Community, and Oscar Osornio, a Mexico-based member of the platform’s Rock Stars program, dished on the secrets behind its ultra-successful super-fan initiative

Alice Ophelia and Faye Maidment, the duo behind the High Tea newsletter on Gen Z culture, media and tech trends, go deep on the digital campfires Zs are obsessing over—and why

How Koreen Odiney, founder and CEO of We're Not Really Strangers, built a global movement

How exactly did Food52 co-founder Amanda Hesser grow the company from a startup to a multi-platform media empire that now draws 24-million people across multiple channels? By building a genuine passion community. Here, 8 insights from the community-building engine at the heart of her strategy

Platforms that allow creators to build and monetize their own audiences are on the rise. Nadia Eghbal and Packy McCormick share 8 tips on how you can use Substack and other creator platforms to build yours.

Greg Isenberg—a mastermind at sniffing out robust passion communities and building businesses around them—thinks we're in the midst of a major moment for digital campfires sparked by the "unbundling of Reddit.”

What brands need to know about the changing shape of religious identity from Casper ter Kuile, author of “The Power of Ritual: Turning Everyday Activities into Soulful Practices”

Below, 5 key insights from Head of Community Reina Pomeroy on how they’re doing it.

Strong communities form the basis for so many of the world’s most blazingly hot digital campfires. Community-building veterans Bailey Richardson and Lola Omolola discuss why.

NTWRK has become a force to be reckoned with via drops of exclusive, limited-edition products in collaboration with pop culture icons. At the heart of NTWRK’s success is an obsessive focus on passion-driven fan communities. CEO Aaron Levant dishes on why the future of the platform depends on them.

Forever35’s strategy could be a masterclass in transforming a podcast into a digital campfire. Here’s what co-hosts Doree Shafrir and Kate Spencer are doing to stoke the fires.

Ethel's Club, the New York-based social and wellness club designed expressly for people of color, offers a masterclass in creating a community-first business. Founder and CEO Naj Austin shares how she’s doing it.

Crazy-hot streetwear brand Chinatown Market is setting the gold standard for social commerce and brand-led community building. Here are 5 gems that emerged from my chat with Chinatown Market president Dan Altmann and Layla Amjadi, Product Lead for Instagram Shopping.