Get inside the group chat:
Building Your ‘Community-Magnetic’ Brand
NEXT WORKSHOP DATE: OCTOBER 15th, 2024 from 9:30 am - 1:30 pm PST
Are you a social-minded marketing leader who wants to spark ‘OMG! That’s SO me!’ moments for your audience?
To make them feel so deeply seen they spread the word among their friends in the spaces and places your brand can't reach—like the group chat?
Then this half-day workshop is for you.
First things first: Watch this video👇
THE COMMUNITY-MAGNETIC WORKSHOP IS FOR YOU IF …
☑ You’re a marketing leader or brand leader who leads social, or touches social in any way, at a small to mid-size brand—especially if you’re a brand looking to reach Gen Z audiences
☑ Your organic social accounts aren’t growing and engagement is flat, but you don’t know why
☑ You’re not sure how to generate consistent attention or cultural relevance for your brand—and feel somewhat invisible as a result
☑ You’re unclear how to turn your audience into loyal advocates
☑ You have a product or service you know is great but for some reason is getting lost in the noise
☑ You want to build a strong, organic presence that reduces your reliance on paid media
☑ You know you need to build a direct relationship with your audience — one that is supported by platforms, but not fully mediated by them — but not sure where to start
If any of this sounds familiar, you’ve come to the right place.
What will this workshop entail?
Getting inside the group chat starts with building a strong brand foundation—one that gives your brand the building blocks to not only reach the exact people you want to reach, but to become magnetic to them.
In this 4-hour workshop, you’ll learn what those building blocks are, and assemble them in real time and walk away with a Community-Magnetic Blueprint customized to your brand.
Why bother building a Community-Magnetic Blueprint, anyway?
The chaos of today’s social content landscape is beyond compare.
To stand out, brands today need to build relationships with their audiences that go much deeper than simply transactional.
Finding novel ways to connect authentically and powerfully with your audience—and doing it over and over again—is key.
But it’s not just about generating noise. It’s about generating noise that is also deeply relevant to your audience.That’s where the Community-Magnetic” blueprint comes in.
What does the Community-Magnetic Blueprint look like in action?
The Blueprint is what helps your audience SEE themselves in your brand.
If deployed correctly, it can be the foundational layer for a word of mouth-fueled domino effect that drives organic press, social sharing, user-generated content, and much much more.
Entry to the group chat will be just the start.
So why do brands so often overlook this foundational step?
Too many brands I see skipping this crucial step.
Nail the Blueprint and your brand will be be set up for success.
Skip it and you’ll always be on the outside of the group chat looking in.
Why Work With Sara?
Hi, I’m Sara (a.k.a. your Digital Demystifier-in-Chief).
I’ve spent nearly 15 years working at the forefront of social innovation, first as a journalist and editor at publications like The Economist and HuffPost, then in senior partnership roles at Facebook and Instagram. Today, I help brands like Nike, YouTube, Microsoft and The New York Times understand online communities and develop customized digital marketing strategies, write pieces about how to decode the digital landscape for publications like the Harvard Business Review and share digital insights in talks at Microsoft and McKinsey.
You May Have Seen Sara In…
Who Is the ‘Building Your Community-Magnetic Brand’ Workshop for?
The workshop is open to all social-minded marketing leaders (CMOs, Heads of Social, Heads of Marketing) or brand leaders who touch brand social in any way. While brands of all sizes are welcome, the workshop will focus on brand at small to mid-size companies.
All the Details:
The Community-Magnetic Brand Workshop is designed to educate, entertain and inspire:
☑ Live class: Learn directly from Sara during this 4-hour live session
☑ Group conversations, exercises and interaction: Experience aha moments in real time by learning together with classmates who are facing similar challenges and blockers.
☑ Custom extras: Expect bonus content such as videos, relevant links and helpful documents, all of which are designed to deepen your experience.
☑ When are the next Workshops?
The next workshops will take place October 15 and 17th, 2024, from 9:30 AM to 1:30 PM PT/ 12:30 PM to 430 PM ET
☑ What is the total investment? The workshop is priced at $1,200 USD per attendee. Additional team members from the same brand can join for $150 off that price. For more than 3 people from the same brand, contact me for a special rate. Contact Sara for details.